Current Revenue Trends and Potential Setbacks

Revenue growth in the accounting industry has been compromised from both increased competition and the rise in consumer use of individual and on-line accounting software. Today's accountant must work harder to expand his current business by either obtaining more clients or creating additional revenue sources. The greatest concern the CPA has is losing the close relationship with the client because the CPA is not the lead coordinator of the client's financial strategy process. Rockbridge Financial establishes the role of the CPA by offering product fulfillment and strategy recommendations to both individual accountants and multi-partnership firms and not directly serving the client.

Multi-Partner Firms Directly Benefit

Multi-partner firms receive many benefits as a result of this service. Since the client is only given two options in potentially redirecting their tax exposure - legally restructuring the business or family entity (limited partnerships, etc.) or purchasing life insurance (tax free benefits), recommendations provided by the CPA are well received. Clients are already comfortable with insurance policy recommendations, since most view insurance as a commodity. Furthermore, Rockbridge Financial has developed a CPA marketing strategy program that promotes this service by providing value-added benefits for their clients.

Individual CPAs Can Significantly Grow their Practices

Individual CPAs working with Rockbridge Financial receive numerous advantages - for their clients and for themselves. Clients benefit through access of a wider range of financial products and services, while still working one-on-one with their trusted CPA. In addition, Rockbridge Financial assists the accountant with the marketing and selling of these new services. The accountant has the advantage of both the resources and services offered at multi-partner firms, while still maintaining his individual identity.

Additional Services Make your Practice More Valuable

Through Rockbridge Financial, the CPA has access to more than 200 companies within the insurance industry. The client is provided the most appropriate insurance product to meet their distinctive needs. Thus, all benefit due to elimination of any agent commission conflicts of interest in the sales process. Additionally, we offer client protection from underwriting discrimination during the application process because no critical medical information is initially given to the insurance carriers. Rockbridge Financial offers complete turnkey services whereby clients benefit by having all of their financial services in one location and ultimately coordinated by the CPA.