Executive Summary

The purchase of Life Insurance involves many factors. Those involved in the process must determine which insurance carrier, policy design, and underwriting requirements best suits the needs of the client. Due to the complexity of the process, the client defers the insurance plan design as well as the carrier selection to trusted advisors who have an in-depth knowledge of both the client’s financial picture and the relative role life insurance may play. These highly ethical, unbiased fiduciary professionals are the attorney and CPA. It is the objective of all parties to select the most appropriate insurance product to meet the needs of the client.

The role that Rockbridge Financial takes is to provide case design and underwriting services to those professionals who are involved in the selection process on behalf of the client. Both the client and the trusted advisors must understand all the factors and potential risks from an unbiased resource before the client makes a long term financial commitment. Therefore, the trusted advisor who assists the client in the selection process undertakes additional financial responsibilities which may incur some from of potential liability if the recommendation is not discovered to be the best available product and cost. There are several issues the advisor must consider before any recommendation is made. 

Issues the advisor must address:

1)      the experience of those individuals who are directly involved in the plan creation

2)      policy design and alternative strategies: Life Settlements, premium financing, etc.

3)      the underwriting process and the potential risks associated with the client’s medical ratings

4)      liability issues and policy reviews

5)      compensation

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